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Renewable

E.on freebie lacks socks appeal

A tweet from E.on Next said In light of the seriousness of current challenges that many people are facing, “this mailing should have been stopped and we are sorry”, (That’s how you do an apology, Boris)

Energy provider E.on, which got a shoeing on social media for sending its customers a pair of socks so they can save money by turning the heating down, has apologised for the ill-advised marketing stunt.

The group’s E.onNext division, which promises customers the can “enjoy 100% renewable electricity at no extra cost” sent brighrly coloured socks to 30,000 customers as part of an energy-saving initiative.

The freebie went down about as well as the advice from Ovo, another energy supplier, which advised customers to keep warm by eating ginger, doing exercise with a hula-hoop or hugging their pets.

Ovo boss Stephen Fitzpatrick apologised for that patronising advice earlier this week and now E.on has issued its own apology.

“If you recently received a pair of socks from us, we would like to say we are incredibly sorry for how we have made some people feel. In light of the seriousness of current challenges that many people are facing, this mailing should have been stopped and we are sorry,”the company said.

It is not known how many of those who receive the free socks have sent them back but Twitter had more than a few grumblers complaining that they had not received any freebies from their energy supplier.

https://platform.twitter.com/widgets.js

Read More: E.on freebie lacks socks appeal

2022-01-14 07:17:00

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